3THW or Three Tha Hard Way is a monthly party in San Diego headed up by RE:UP Magazine Editor-In-Chief Beau Lamontagne, Jon Wesley and Atom Matter. They are always down for unique promotions and themes.

For this particular event we created at Lego packaging theme, then we created Lego characters that slightly resemble the three djs.

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A poster was designed to look like a Lego package.

They also released a free promo CD but also wanted to make it available online so it could be downloaded anytime after the limited run of CDs were gone. The CD insert has a direct URL and instructions for finding the music page on the website.

Jon Ewell design for music, nightclub promotion

After the print materials were finished we designed a website that continues the Lego theme in its design.

Previous consulting and design work for 3THW included the logo design:

over two years worth of poster designs, large format decoration for the venue and various themes and stickers.

Click here for more information about 3THW